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The 2025 China Wine & Spirit Awards (CWSA), themed "Defining the Chinese Value of World Wines," will be grandly held from November 21st to 24th at Shaanxi Liulin Liquor Group. The call for wine samples is currently in full swing, with the submission deadline set for November 15th.

This year's Awards will continue its unique "Five Distinctions" judging philosophy, dedicated to building a fair, open, authentic, and inclusive international platform for wine and spirit exchange. Its core mission is not only to discover and recommend global fine wines and spirits but also to promote the establishment of a professional evaluation system rooted in the Chinese consumer market and serving Chinese consumers—a set of world wine standards that truly reflect Chinese characteristics and the taste preferences and genuine needs of Chinese consumers. This initiative aims to reshape the discourse power in global wine and spirit value assessment, redefining the value coordinates for world wines from the perspective of the Chinese market. It seeks to further enhance the international influence of Chinese wines and spirits and solidify the standing of premium Chinese products for global sharing.

Concurrently, to achieve a two-way empowerment of "tasting" and "critical thinking," the Huaxia Jiubao (China Wine News) will jointly host the inaugural China Wine & Spirits Forum with Shaanxi Liulin Liquor Group during the event. Under the theme "Breaking Boundaries and Enabling Empowerment: Finding Certainty Amidst Adjustment," the forum will bring together industry experts, renowned winemakers, leading distributors, media representatives, and consumer advocates. It will focus on key issues faced by the industry during this period of deep adjustment, including market competition, technological innovation, and sustainable development. The forum will move beyond empty talk, advocating for pragmatic and efficient dialogue, striving to build industry consensus through the collision of ideas. It aims to clarify development paths for Chinese wine enterprises amidst complex changes, explore actionable transformation strategies and innovative solutions, and help the industry achieve value leapfrogging and substantive breakthroughs.

This organic integration of the Awards and the high-end forum signifies that China's wine industry is moving from singular product competition towards systematic value construction. This is not just a grand gathering for global wine quality but also a strategic expedition concerning the future of the industry. Through the twin engines of standard leadership and idea-driven discourse, the Chinese wine industry is proactively seizing certainty within transformation, demonstrating cultural confidence and industrial ambition on the global stage, and striving to write a new chapter in the transition from "Made in China" to "Defined by China."

What kind of samples are needed for the 2025 China Wine & Spirit Awards (CWSA)?

Eligible Categories:
(1) Various types of alcoholic beverages including Spirits, Wine, Rice Wine, Huangjiu, etc.
(2) Products must comply with Chinese national standards or possess legal import, operation, and sales documentation.

Submission Requirements:
(1) Each sample must be a batch from the production line, with complete packaging, full labeling, batch number, and be commercially available for purchase.
(2) For each product entered: Provide 6 bottles for international samples and 6 bottles for domestic samples. Each bottle must have a capacity of no less than 500ml.

How to Enter:
Fill out the Entry Sample Information Form (Access the form by entering "申報表格" in the message dialog on the homepage of the "華夏酒報" WeChat official account and follow the prompt. Downloading via computer is recommended for easier use). Send the completed form to huaxiajiubao2024@163.com.

Sample Shipping Address:
Huaxia Media Building, No. 54 North Street, Zhifu District, Yantai City, Shandong Province, China
Attn: Xu Hui (Sample Recipient)
Contact Phone for Samples: 18660057767

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